Role

President for leading digital advertising and marketing trade association.  The goal was to identify an executive capable of succeeding long-time IAB CEO, and Blinkhorn placement, Randall Rothenberg.

Brief

Visionary industry executive capable of leading IAB’s overall strategy and operations, delivering leading-edge insights and solutions to members, and driving revenue growth and operational excellence.

Placement

David Cohen, former President of North America for MAGNA, a unit of Interpublic Group (IPG). An early digital advertising “evangelist,” David helped drive tremendous change in the media agency world and led organizations responsible for purchasing billions of dollars of digital media inventory annually.  Following six months as President, David was promoted to CEO.